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DS Agency
DS Agency
Calibrating the digital system
Strategy / Design / Engineering / Growth
B2B Meta Ads campaign

A construction lead campaign that transformed technical services into 41 qualified applications.

Technical construction services translated into clear commercial benefits and qualified applications.

Aluminum Structures project presentation
Case study 11 / 12
Primary project visual · Aluminum Structures
41 leads | $7 CPL
Documented result
Meta Ads + B2B creative
Project scope
Services
Meta AdsB2B Lead GenerationCreative ProductionOptimization
Project evidence

From business problem to delivered system.

Results are shown exactly as documented in the project record. When a numeric KPI is unavailable, we show delivered scope instead of an estimate.

Challenge

Technical construction solutions needed to become understandable and relevant to commercial and residential prospects.

Strategic decision

Engineering advantages became concise benefits around durability, energy efficiency and documented quality.

Documented result
41 leads | $7 CPL
Execution
01

Built the B2B campaign structure.

02

Created facade and window ad variations.

03

Tested benefit-led messages.

04

Optimized around completed applications.

Outcomes

41 applications

$7 cost per application

$300 advertising budget

20% recorded close rate

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