Better briefs. Clearer decisions.

Practical guides for the decisions that come before a website, a brand or a content project. Take the checklist, ask better questions and start with what your business actually needs.

FIELD GUIDE / 01

How to write a restaurant website brief

A practical brief for an independent restaurant: decide what guests need, collect the right menu and booking information, and give your designer a clear starting point.

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FIELD GUIDE / 02

Website redesign or a smaller refresh?

A practical way to separate content and usability problems from platform limitations, so you can decide what actually needs to change before commissioning a rebuild.

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Written with AI assistance and checked against an editorial checklist. These guides offer practical starting points; the right scope for your business depends on your goals and existing materials.