01
The Hero
Legendary · 0.85 ETH
NNFTGO / 07
NFTGO · Web3 marketplace UI
A collection you want to enter.
We turned a complex NFT marketplace into a vivid game-like universe with recognizable characters, clear discovery and a direct path from first click to minting.
Explore the collection
Project introduction
A marketplace starts with desire, not with a wallet.
NFTGO needed an interface that explained collections through emotion and character. We built the case around five heroes and translated their energy into a system of screens, cards and actions.
Client
NFTGO
Category
Web3 marketplace
Role
Art direction · UI/UX
Format
Landing + marketplace
Focus
Discovery · Minting
Components
Responsive Figma system
Collection direction
Five personalities. One living ecosystem.
The characters are not decoration. They act as navigation signals, with each one setting a mood, color and entry point into the collection.
02
Golden Boar
Rare · 1.20 ETH
03
Deep Diver
Epic · 2.40 ETH
04
Sun Ape
Rare · 0.64 ETH
05
Blue-Eyed One
Legendary · 3.10 ETH
The challenge
A complex Web3 product should make sense before the wallet connection.
Users need to understand what they can find, why the collection matters and what to do next without terminology overload or the feeling of an insiders-only club.
Give users a character, an emotion and a clear choice first. Then reveal price, rarity and minting.
Our approach
Create desire first, then design the action.
Every visual layer supports the same journey: see → engage → compare → connect wallet → claim the NFT.
01
Worldbuilding
Built a premium universe from five contrasting characters and a shared art direction.
02
Discovery
Designed the hero and catalog so collections read as exhibits, not token tables.
03
Trust layer
Made price, owner, rarity and activity legible without visual noise.
04
Minting flow
Reduced wallet connection and purchase to short sequential steps.
05
Responsive system
Created reusable components for desktop, tablet and mobile scenarios.
Marketplace architecture
The full collection mechanic becomes one clear route.
The hero inspires, the catalog helps users choose, the detail page builds confidence and minting closes the story with one strong action.
01
Discover
02
Featured drops
03
Collections
04
NFT detail
05
Activity
06
Wallet
07
Create
08
Profile
Micro interactions
The interface feels like a live drop, not a catalog.
Floating cards, rarity signals, status chips and soft motion turn collection browsing into a small event.
✦
Featured drop
Golden Boar #024
Rare · 1.20 ETH
COLLECTCONNECTMINT
Connect wallet
NFTGO / interaction layer
Delivered scope
A visual character system that supports conversion mechanics.
These figures describe the prepared design system and visual direction of the project.
05
Hero characters
Five distinct entry points into the collection
08
Marketplace routes
Discovery, drops, detail and account paths
04
Core actions
Search, collect, connect, mint
01
Visual system
One language for cards and states
From character to interface
One world, from hero to NFT card.
Scroll horizontally
The Hero
Golden Boar
Deep Diver
Design principle
“An NFT is not sold by rarity alone. It has to be remembered as a character first.”
The idea connecting art direction, marketplace architecture and every key NFTGO action.
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