Connect audience and offer
Choose who sees the ad, what message to test and where people go after clicking.
Campaign plan and hypotheses
Capture active demand
Google Ads Management
DS AGENCY builds Google Ads campaigns around search intent, commercial value and clean measurement. We structure keywords, ads, landing pages, bidding and negative controls to reduce wasted spend.
01 / How it works
From a brief to something you can use.
Scroll through three stages. The visual example shows how the service comes together.
Process illustration01 / 03
Foundation
Scroll to explore the process
Launch creative variations
Connect ads, the landing page and tracking. Test variants within an agreed budget.
A configured campaign and event tracking
Follow the path to an enquiry
Evaluate meaningful actions as well as clicks. Adjust spending using observed data.
A report on spend and actions
Outcome
A controlled Google Ads system that captures valuable demand and makes every conversion measurable.
Search demand research
Campaign structure
Ad copy
Landing page alignment
Conversion tracking
Search term optimization
Not sure where to start?
Tell us what you need to change. We will suggest a first step and explain the work behind it.