Find the brand's character
Define how the business should look and feel. Explore directions before choosing one.
An agreed visual direction
Identity with gravity
Branding
We design the mark, colours, typography and usage rules so people recognise your business across the website, ads and sales materials.
01 / How it works
From a brief to something you can use.
Scroll through three stages. The visual example shows how the service comes together.
Process illustration01 / 03
Foundation
Scroll to explore the process
Build a visual language
A mark, type, colours and composition work together, each with clear rules.
Logo and identity system
Apply it to real materials
Show the identity on a website, packaging and collateral. Hand over usable files and guidelines.
Brand assets and guidelines
Outcome
A consistent visual identity with clear rules for use.
Positioning
Logo direction
Color and typography
Visual system
Messaging framework
Brand guidelines
Not sure where to start?
Tell us what you need to change. We will suggest a first step and explain the work behind it.