A focused acquisition campaign that generated 90 window-installation leads at a $5.5 CPL.
A homeowner acquisition campaign combining offer strategy, creative testing and conversion-focused optimization.
From business problem to delivered system.
Results are shown exactly as documented in the project record. When a numeric KPI is unavailable, we show delivered scope instead of an estimate.
The company needed predictable homeowner enquiries in a competitive market without wasting a limited test budget.
Direct value propositions and trust signals were tested across multiple visual angles and optimized around completed forms.
Structured the campaign and offer.
Produced promotional creative variations.
Tested homeowner-focused messages.
Shifted budget toward the strongest lead signals.
90 applications
$5.5 cost per application
$500 advertising budget
20 recorded sales
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