A menu made to be felt before the first sip.
DS AGENCY transformed a dated venue website into a cinematic, mobile-first way to discover cocktails, signatures and the atmosphere behind them.
One business. A completely different digital impression.
Move the divider to compare the original website with the immersive digital menu built by DS AGENCY.
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From informational website to digital hospitality experience.
The objective was not to redesign Ufficina's identity. It was to translate its warmth, character and cocktail culture into a clearer digital system that works naturally at the table and on the move.
The venue had character. The website did not communicate it.
The original experience was content-heavy, visually fragmented and difficult to scan on a phone. Guests needed a faster path to drinks without losing the emotional quality of the physical space.
Build the atmosphere around the decision journey.
Every stage connected guest intent with a practical design decision.
Research
Mapped the venue story, menu structure and guest browsing context.
Wireframes
Reduced the journey to direct categories, signatures and essential actions.
UI exploration
Balanced editorial typography, amber light and cocktail photography.
Development
Built a responsive component system with restrained motion.
Launch
Validated navigation, readability and behavior across devices.
A small system with enough range for every pour.
The interface combines editorial scale with compact utility patterns, keeping discovery expressive and ordering friction low.
Warm hospitality against a quiet night backdrop.
Editorial character meets effortless utility.
A high-contrast serif carries atmosphere and appetite. A neutral sans-serif keeps categories, prices and actions immediately legible.
non una brochure.
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The menu stays cinematic in the palm of your hand.
Large touch targets, controlled crops and direct category paths preserve the mood without slowing the guest down.
Motion gives feedback, never friction.
Hover, focus and navigation states are quiet, fast and consistent across the system.
A reusable digital menu system, not a one-screen concept.
No invented growth claims. These figures describe the verified scope delivered in the project.
One coherent guest journey
Design, UX, development, motion
Desktop, tablet and mobile
Clarity, perception, reuse, access
One atmosphere across every touchpoint.
“Make every cocktail feel worth discovering before the first sip.”
The idea that guided hierarchy, imagery and motion throughout the experience.
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