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DS Agency
DS Agency
Calibrating the digital system
Strategy / Design / Engineering / Growth
Seafood restaurant identity

An Adriatic-inspired restaurant identity balancing fine-dining elegance with fresh coastal character.

An Adriatic-inspired identity uniting fine-dining elegance, fresh coastal character and scalable hospitality applications.

Fish Club Grado project presentation
Case study 05 / 12
Primary project visual · Fish Club Grado
Complete restaurant brand system
Delivered scope
Brand identity + applications
Project scope
Services
Brand StrategyLogo DesignVisual IdentityHospitality Branding
Project evidence

From business problem to delivered system.

Results are shown exactly as documented in the project record. When a numeric KPI is unavailable, we show delivered scope instead of an estimate.

Challenge

Fish Club Grado needed to feel premium without losing the freshness and authenticity of an Adriatic seafood destination.

Strategic decision

An elegant monogram, fluid fish symbol and black, white and orange palette connect Italian craft with coastal dining.

Delivered scope
Complete restaurant brand system
Execution
01

Developed the monogram and fish symbol.

02

Defined color and typography.

03

Created identity guidelines and storytelling.

04

Extended the system across menus, packaging and promotion.

Outcomes

Distinctive hospitality positioning

Consistent guest-facing identity

Scalable restaurant applications

Memorable premium presentation

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